Theatermarketing 2.0
... over een groep dappere theatermarketeers die onder de bezielende leiding van Richard van Hooijdonk op zoek gaat naar innovatieve theatercampagnes en nieuwe samenwerkingsvormen
Hoofdpagina
06 november 2009
Social Media and the Performing Arts: Engagement First, Ticket Sales Second
Arts and Social Media
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HOW TO: Meassure Social Media ROI
Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to start. Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both...
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Thoughts On The Influencer Audience
Catering to those with an interest in a specific niche is important, but this alone is not a guaranteed recipe for success. The other necessary ingredient is to cater to the influencer audience within that niche. It’s simple, effective and not a novel strategy. Although this concept seems rather basic to marketing, most either try to do this and fail or don’t consider it altogether. Reaching influencers has been such a core element to so many of my successful campaigns over the years, I want to share both why this is important and how to be successful in doing so....
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